Digital Marketing Foundation

Professional Diploma in Digital Marketing

An immersive learning experience for foundational Digital Marketers interested in becoming professionally certified and accredited to practice.

 Validated by the Industry Advisory Council (IAC) Members Including:

Become a Certified Digital Marketing Professional

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Industry Advisory Council (IAC), the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies.

Cost & Duration


Exam & Certification inclusive

100% Online & Self-paced

Program Benefits

This program benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Student Experience

The training for me was overwhelming and excellent. It broadened my horizons beyond expectation. Haptics is an academy with standards and top-notch delivery from its tutors
Ibeneme Chino
Euriel PDDM cohort 2019
I had a wonderful experience. Training at Haptics was mind-blowing, the facilitators were thorough with the training and I am so ready to start impacting my world and my pocket using Digital Marketing
Izuchukwu Iwom
PDDM cohort 2020
The training was impactful.The Digital Strategy training was very practical and kudos to the trainers. They were so interactive and professional. It was a very personal training experience. The ambience and learning environment was perfect.
Ifeoluwa Oyelese
Module 1: Digital Strategy

The digital strategy module uses the PROPEL (Plan, Research, Objectives, Propose, Execute and Learn), planning model, to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives. This module will enable you to set objectives for clear and measurable KPIs and prepare a strategic plan incorporating content, search, and creative strategies. You will learn how to develop a media plan with a structured approach to budgeting, resource allocation, and channel selection.

Module 2: Search Engine Optimization (SEO)

The SEO module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in the fiercely competitive online marketplace and protect a positive ROI. Through the SEO module, you will gain an understanding of the fundamentals of SEO, how it differs from paid search, be able to set SEO objectives, build an SEO content strategy and boost your website’s organic search ranking using a range of technical elements. Alongside this, you will be able to judge the success of your overall SEO efforts by monitoring the sources of traffic to your website and other key metrics.

Module 3: Paid Search (PPC) Using Google Ads

The paid search module will help you understand the fundamentals of paid search, how it differs from organic search methods, and the key benefits of both. You will develop the knowledge and skills needed to create and manage a paid search campaign in Google AdWords. Alongside this, you will learn to optimize paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations, and devices. Through the paid search module, you will also explore how to measure the effectiveness of paid search campaigns through conversion tracking and other advanced reporting methods.

Module 4: Analytics With Google Analytics

This module will teach you the basic concepts of using analytics in digital marketing, from initial setup to detailed reporting. You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to gain insight into traffic and audiences. With this, you will be able to set goals for a business website and know how analytical tools can measure these goals. By the end of this module, you will be able to conduct analysis and iteration of campaigns by tracking and assessing conversions, reporting technical performance, and reviewing KPIs.

Module 5: Email Marketing

The Email Marketing module will teach you how to construct and deliver an effective email marketing campaign. You will learn the fundamentals of email including how to strategize a delivery plan to test, optimize and report on the performance of campaigns. This module will also help you understand the impact of permissions, mobile, buyer journey, and the marketing lifecycle. 

By the end of this module, you will be able to apply the core principles, techniques, and actions for developing a high-performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire evangelists.

Module 6: Website Optimization

The website optimization module will teach you how to build and publish a well-designed, high-performing, and optimized website that is aligned with your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives. Through this module, you will gain insight into the importance of optimization, be able to identify the principles of good web design, and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement, and data capture using various metrics and tools.

Module 7: Digital Marketing Foundations

The Digital Marketing Foundations module explores how to harness the power of digital within the context of your organization’s marketing strategy. This module will enable you to conduct digital research, set business objectives for a digital campaign, and prepare the foundations for developing a targeted digital marketing strategy. You will gain an understanding of the core principles of digital marketing, explore the buyer’s journey process, and identify digital channels, and the benefits of combining traditional and digital marketing alongside the principles of the 3i Methodology. Upon completion, you will recognize how teamwork and roles can contribute to your digital marketing strategy and introduce the PROPEL model as a framework for planning.

Module 8: Social Media Marketing

The social media marketing module will enable you to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms including Facebook, Twitter, LinkedIn, Snapchat, and Instagram. You will understand the fundamental principles of social media marketing and be able to identify key stages in the buyer’s journey. You will gain an insight into building and maintaining an active community on social media platforms. Alongside this, you will learn about the value of reporting on advertising campaigns across relevant channels using advanced and paid advertising tools.

Module 9: Content Marketing

The content marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey, and fits an overall marketing strategy. By the end of this module, you will understand the fundamentals of content marketing, be able to initiate a content marketing strategy, create and curate compelling content and learn how to extend the value of your content through scheduling tools and different promotion methods to distribute content across a variety of platforms.

Module 10: Display & Video Advertising

The display and video advertising module will equip you with the technical understanding and skills to build and maintain an effective display and video advertising strategy. As part of this, you will learn how to create a YouTube channel, manage video content and identify ad formats available within the Google Display Network and YouTube. Furthermore, you will learn how to apply targeting, remarketing and a bidding strategy to your campaigns before analysing their effectiveness by pulling reports detailing the most important metrics available.

Entry Requirement

All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:

Tuition and Financing

Full Tuition:

Total cost of course


full tuition

This includes all course materials and the examination fee (first attempt only).

Instalment Plan:





tax inclusive

Frequently Asked Questions

How will I get my certificate?

Digital Marketing Institute will send your certificate directly to you in PDF format after you have passed your exam.

Can payment be made in installments?

Yes, payments can be made in a maximum of two installments. However, 100% payment will be required before your CDMP exam can be scheduled.

Who should take this digital marketing course?

Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required; the aim of the Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

How much does this digital marketing course cost?

The Digital Marketing Professional Certification costs ₦280,000. This includes all course materials and the examination fee (first attempt only).

Do you have a Payment Plan?

Yes we offer a payment plan. The payment plan is in 2 tranches: *The first payment tranche of ₦180,000 can be made before Program enrolment and the balance payment of ₦100,000 (tax inclusive) can be made at-least a week before end of the program.

How long is this digital marketing course?

The Program is approximately 30-hours of digital marketing course content delivered over the span of 5 weekends on Saturdays & Sundays. The Certified Digital Professional Course is delivered offline inclusive of Membership access to a Global Alumni of Certified Digital Marketing Professionals. You also get access to course materials, video course content and practice exam questions.

How is the digital marketing certificate assessed?

This Digital Marketing Certification is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. We have a local test partner located in Surulere where you can sit for the examination. The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Professional carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Certified Digital Marketing Professional Course focuses on the commercial aspect of online marketing. The Professional Diploma in Digital Marketing (PDDM) is a practical course designed to help you improve your business’s online lead generation and customer engagement.

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